Excerpts from Article, "Message Management"

Special Selling Power Top 500 Sales Forces

Multimedia is no longer the wave of the future - it's here today, and if you're not already using it to present your product or service, you need to hop on the bandwagon quickly or risk losing sales.

"Technology and sales are very positively linked together, because good technology helps a salesperson increase credibility and boost sales," says Linda Malesic, president of sales consulting firm Malesic Associates.

Multimedia sales presentations that incorporate strong messages, creative design and interactivity are wowing customer and winning sales around the world.

With multimedia, "you can show your customer something that you could never explain in words," says Linda Malesic, president of sales consulting firm Malesic Associates. Want to demonstrate how well your sound-deadening ceiling tiles work? Take your customer on a video tour of a room with the tiles installed and one without the tiles. Trying to sell a large piece of equipment? Through sound and imagery, transport your customers to a job site to show them the equipment in action. Multimedia lets you take the customer anywhere in the world."